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Monday, July 6, 2009

#573. Anxiously awaiting AutoTune to infect Christian music.

If you listen closely, if you place your ear to the ground and hold your breath, you can hear it softly in the distance. It's a slow rumble, an almost imperceptible sound growing stronger. There can be no resistance. There is nothing that I can stand in its way. I fear this post comes too late.

AutoTune is on its way to Christian music.

If you've never heard the word "AutoTune" allow me a quick explanation. According to the webscapes, AutoTune or AutoTuner is "the process of correcting the intonation of an audio signal without affecting other aspects of its sound." Or in other words, it's an audio program that makes your voice sound all roboty and hides any pitch problems you might be having. Done in moderation, it's a great technique that adds a lot of fun to an album. Done in excess, it feels like RoboCop produced your music.

T-pain made it famous as of late. Britney Spears has used it a lot. Kanye West's latest album, 808s & Heartbreak, uses AutoTune on every song. Even a new Wendy's fast food commercial employs it. But recently, Jay-Z released a song called "DOA" or "Death of AutoTune." And since popular mainstream culture is done with it, the next stop for AutoTune is probably going to be Christian music. There is a growing fear that it will soon infect every one from Amy Grant to Yolanda Adams. (If there was a Christian musician with a name that started with the letter "Z" that A-Z statement I just attempted to make would have been slightly more awesome.)

How's it going to happen? How will the virus of AutoTune spread to Christian music?

Here are the steps you need to be ready for:

1. Someone will spoof it.
Like most musical monsters, (see the Macarena), it's all fun and games at first. "Hey, wouldn’t it be funny if we used AutoTune during a concert? Let's bust that out some night and have fun with the crowd." The first spotting of AutoTune will come in the form of a joke played during a live show. My money is on the David Crowder Band. They covered the Sonseed song, "Jesus is my friend" live and although I don't personally know them, they seem like they have a great sense of humor. This is how it will begin.

2. TobyMac employs it in a song.
I don't have all of TobyMac's music so it's possible this has already happened. I do sincerely dig the song, "Made to love" and like TobyMac. But at some point in the next three months, as the only Christian musician currently saying things like "I feel the haters spittin’ vapors on my dreams," TobyMac will almost be obligated to use AutoTune. I'm not saying the Dove Awards people are going to force him to use it, but they might. They're a powerful lot.

3. Having seen TobyMac try it, other pop Christian bands will give it a whirl.
Once the Mac Attack has used it to and been successful, other pop Christian groups will jump on board. Teen girl bands and boy bands of emo descent will find ways to incorporate it. You won't be able to turn on Christian radio without hearing someone stretch out the word "Jesssssuussss" with the robotic rhythm of AutoTune.

4. Your worship leader will use it in church.
Out of nowhere, in the middle of a praise song you've song for years, a bit of AutoTune will make a cameo during church. "Did that just happen?" you'll say? Yes, yes it did my friend.

5. Someone will do a "Father Abraham" VBS remix with AutoTune, officially putting the final nail in it's coffin.
Although I would pay money to see this, this will mark the end of the AutoTune cycle. Having traveled from rap to spoof to TobyMac to general acceptance to church service, AutoTune will now arrive in the VBS final performance night. And 6 year olds will do a dance routine to an AutoTuned rendition of Father Abraham. It's over.

Has this already happened? I recently heard a song about prayer that seemed like it had a little bit of AutoTune in it. Am I too late? I'm horrible at keeping on top of trends, so maybe my words are more pathetic than prophetic.

Is there another trend in popular music you think is headed our way?

What song would you love to see remixed with AutoTune?

83 comments:

  1. There was a Christian band that had a name which started with Z (ZOEgirl) but they now release under another name so i'm not sure if they count.

    I'm hoping the electronic pop trend will head our way (eg Lady Gaga style).

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  2. My church has used auto-tune for its live albums for a few years... Jon, your too late... it's already here!

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  3. Falling Up is a christian band,and i'm pretty sure they use something like AutoTune in their new album, Fangs.

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  4. Can we just skip steps 1-4, get someone to do step 5 so we can get it all over with quickly? . . . . . please?!

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  5. I do it myself sometimes with a sort of karate chop to the throat in mid-melody. It works better when my wife helps, though. That way I don't know when the "autotune" is coming.

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  6. Nothing really good to say about Auto Tune, but have you seen the Vimeo guys using Auto Tune?

    It's basically awesome.

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  7. You forgot the step where it will become an acceptable part of worship and Amazing Grace is sung while employing auto tune by the ancient organist.

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  8. OK, so you just made me laugh out loud....

    Perfect way to start my Monday morning!

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  9. You forgot the part where the cool hipster pastors start using it as part of the sermon. Awesome or cringe-inducing? You make the call.

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  10. What about the lift music (or shall I say musak?) hitting the Christian 'scene'?

    I am pretty sure that has already happened as well.

    I just want to know why AutoTune is NOT used on X-Factor (or American Idol). The pain one must endure to watch those shows!

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  11. where's the link to David Crowder band using this technique on "Jesus is My Friend"?

    if you're gonna talk about it.....

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  12. I think an AutoTune Father Abraham would be the best thing ever.

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  13. Wow. Your line "my words may be more pathetic than prophetic" is a rap lyric all in itself. You should autotune it...

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  14. In the current environment where image is everything, auto tune is simply the latest technique used to disguise the fact that those who are being presented as 'musicians', 'singers' and 'artists' actually aren't. The sooner it goes away the better.

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  15. FYI, to clear some things up. First, AutoTune itself is an actual software product made by Antares -- there are competitors, but AutoTune has become ubiquitous.

    Second, AutoTune's main purpose is pitch correction -- to make vocals sound perfect. The current trend of robot-voice effects is an originally unintentional side-effect of over-ambitious pitch correction -- ie. turn the nobs all the way up and see what happens.

    Vocal pitch correction for purposes of perfection has been going on for years in secular and CCM music. These days you'll be hard pressed to find a pop record (even alt and rock) that doesn't use it. It's become almost as common as compression in a producer's toolbox.

    Anyway, I wanted to put in my 2 cents and hopefully clear things up a bit.

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  16. Lu, Poppies blooming: You asked about Christian muzak. Have you heard any "soaking music"? Basically, it's usually instrumental music to which you lie down, relax and let yourself enter God's presence and be filled by His Spirit. There are some good soaking CDs around but lots of them are dire and cheesy and would make great music for hotel lobbies, lifts, shopping malls... Soaking music usually inhibits me entering God's presence cos I get all judgemental - or I just fall asleep.

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  17. Autotuning the Doxology coming to a church service near you!

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  18. Man, now I'm going to go around all day singing dc Talks's "In The Light" autotuned in my head!

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  19. Yes - I was coming to suggest ZoeGirl - but I didn't realize they weren't under that name anymore... (Tells you how out of it with current CCM I am... now mid90s stuff? like 1994-1996? that is my heyday of CCM - DCTalk's Jesus Freak, Jars of Clay and Third Day's first albums, Newsboys' Take Me to Your Leader... now that was some amazing albums all released together, and much better than the boring medocre stuff on CCM radio today)

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  20. Aaron Pelsue Band already does it. :)

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  21. My son, who is struggling in college but has a rare gift for 'garage band,' (an oh-so-useful resume item) just finished mixing up some spoof rap tunes for church camp that are hilarious and auto-tuney (I'm guessing, based on your description, because I am way too old and uncool to actually know what it is!) If they youtube the accompanying videos, I'll have to send you a link!

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  22. Three words:
    Family. Force. Five. They've got it going on.

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  23. Dave in Cedar RapidsJuly 6, 2009 at 6:56 AM

    Jeff Deyo used it in a song called Ray of Light on the 2004 album Light. It's a good song, until that appears.

    It was about the same time Cher was using it on her Do You Believe in Love song.

    So it kind of ruined what started out as a good song. Thankfully it's used sparingly.

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  24. This is totally unrelated, but have you ever posted on the concept of leaving empty seats between family/friend groups at church? Or the leave-two-empty-seats-at-row-ends phenomenon? I noticed it yesterday and thought of this blog...

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  25. A Christian radio music director friend of mine went to a record label event not too long ago and heard some new stuff TobyMac's working on. And guess what...? :D

    Yes. This blog post is more prophetic than you know.

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  26. Do you know how incredibly fun it is to mess with those kind of effects? It's fascinating the science that goes into it, even though I have no idea what I'm doing...I just like to watch the hubs do that stuff. And I love me as a robot!

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  27. I can't tell you how I know this but The Dove Awards is controlled by the mob.

    I've said too much.

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  28. I'm pretty sure that this is Jon Acuff in this video. There's no unibrow, but that could have been digitally removed.

    http://vimeo.com/3718294

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  29. Autotune is of the devil and must be stopped on this earth. It is the 666 of music. If we Christians can't stop it, Armageddon must be coming.....

    Stop it. Stop it now. Take a stand. It's your duty as Christians.

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  30. Two words: Gaither Homecoming. Can't you see Bill and Gloria and the rest of the Homecoming folks trying to out AutoTune each other? Jon IS a prophet. The Southern Gospel folks have just found a new way to arrange "The Old Rugged Cross."

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  31. Please don't give anyone any ideas. if our church worship band caught wind of the name of the "a" word, they would use it, and I don't feel like finding another church right now. I'm kind of serious!

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  32. I agree with MemoriesOfGray, Family Force Five does rock the AutoTune. It's funny how you think TobyMac would be the first to start the AutoTune trend, because he would.

    But something tells me that AutoTune has already made its mark in Christian music (you just need to listen very closely to the Christian Rock bands)...

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  33. I can't believe you wrote a whole entry on Auto Tune without mentioning Cher. Cher is the original Auto Tune abuser. I had an Antares AVP-1 (rackmount autotune unit) for a while and it actually discussed in the manual how to acheive the "Cher effect."

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  34. tobyMac is doing it already. his new cd out in Feb will have it on at least 2 tracks.

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  35. i agree w/ Anonymous' second comment. in fact, Auto-tune was invented for CCM? ever listen to Carman?

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  36. @Tom,

    Oops...missed your comment. Didn't realize you had already posted a link to that video. Great minds think alike.

    BTW, love your blog.

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  37. Annon @5:44AM has it right. Unfortunately there is very little music out there of any genre that isn't using Autotune at this point. It's available as a outboard piece of equipment, and as a software plug-in for every pro-level recording package.

    Most people can only tell it's being used when it's over used. The reason is that AutoTune forces a vocal track to lock up to the steps in a particular scale. When the voice falls flat or sharp, the vocal gets pushed onto the "right" note - as far as the computer can tell. When the settings are set too high this "push" is audible and makes the vocal sound like it's happening in steps.

    It's used in probably 95% of recordings, and nearly every major stage show. The weird effect you speak of is just silly over-use - like what happened in the early eighties when the keyboard got huge and every band decided, "Hey we need a stack of 5 keyboards on stage, played by a keyboard master also wielding a keytar!"

    The over-use will go away, but Autotune is definitely here to stay.

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  38. I say why stop with the vocals? I've heard some guitars and pianos in churches that could use some tuning - auto or otherwise. :-O

    How about a portable auto-tune device for the guy who brings his guitar to camp? Would that improve his image or push him WAY over the top?

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  39. I for one am looking forward the Father Abraham remix. :)

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  40. Ya - speaking as a musician/producer, (as a few others here have) Autotune by Antares is commonly used on most all vocals these days, in the studio and live. And yes, it's meant to be a pitch correction device when a singer (or an instrumentalist even) sings/plays out of tune. You ONCE a long time ago had to actually sing near perfect in the studio. Now you don't. (and imperfections actually made it more musical/authentic in many ways!) Now, anyone can be made sound near perfect. You could even just talk, and I could turn it into a melodic musical phrase in the computer. And yes, when it's OVER USED, you get the effect like T-Payne.

    Most well groomed musicans/recording people can hear auto tune even when it's used just a tiny bit. You can hear it on the trail end of a vocal when it starts to sound just a little bit funny - like the singer is on helium or something. In Christian music, it's used probably more than anywhere, because I know for a fact there are plenty of Christian Artists that just aren't up to snuff as vocalists. (While MANY ARE of course.) But they look great, have a great face and take good photos, but they're singing is sub par. Of course, this is the case for secular artists too - Brittany Spears, ALL of the Disney kids on Disney Channel/Movies etc. And many many others. What it truly does is make you realize how GREAT many artists are that DON'T use it or didn't have it in the past, and turned out amazing vocal tracks. THOSE PEOPLE are true masters of their craft. These days, the studio engineers and computers are the masters in many cases - more like magicians. And with the advent of Macs and low cost audio software, garage band, etc, you almost don't even need to be a trained audio engineer or musician to turn out something good. My 8 year old daughter does all the time all on her own! :-)

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  41. I can't wait until TobyMac starts incorporating it into his music... he can make it work, I'm sure! However, I totally agree that once other big Christian groups start using it, that will mark the beginning of the end for AutoTune.

    Great post... LOL'ing is a great way to start my morning. :D

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  42. In some ways this post is about 4-6 years too late. As said before, its almost impossible to find singers that aren't autotuned... Christian or not.

    I am not a great singer, but I get asked to occasionally lead worship. I use an autotune like stomp box on my vocals. The box also includes compression and some eq, and it was like $200... I think of it like the boxes and fx that electric guitar players use.

    I don't over do it. I'm looking for a good sounding version of my voice. But, if a song came around and it fit, the knob goes up enough... ;-)

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  43. Thank you to those who mentioned Cher because now I actually know what Jon os talking about.

    I was getting it confused with the talkbox, something TobyMac also used, albeit in a fun, silly way, on a track on Diverse City.

    oersedw: How most singers would sound if they didn't used Autotune a little bit.

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  44. Welcome to 10 years ago. AutoTune has been in Christian music since there was money enough to afford it. Thanks Sparrow Records!

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  45. For the sake of accuracy, it should be mentioned that, as many people have already pointed out, AutoTune has been in the Christian music industry for a long time, but the process of using it to create a sort of vocal effect is what is being referred to here. I think that many people are confusing AutoTune with vocal effects. Family Force 5 and Falling Up have been mentioned as using AutoTune, and while they might, I think some of what people are thinking of as AutoTune is actually vocal effects similar to what you hear frequently on guitars (distortion, delay, etc.)

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  46. Plus One - I Run To You, the chorus. I even remember them talking about it in a radio interview.

    Autotune is having its second wind. It was already popular ten years ago when teen pop was at its heights.

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  47. Maybe you haven't seen the "Joy To The World" where they raise glow sticks to the words of the song. It's all narrated by computer. Maybe that's not AutoTune but it's sure robotic sounding.

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  48. http://www.youtube.com/watch?v=HPI2xYtso-s

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  49. Sometimes auto-tune makes boring stuff purely fantastic...

    Exhibit A:
    http://www.youtube.com/watch?v=tBb4cjjj1gI

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  50. OK I didn't read all the comments... But I totally thought Michael W. Smith would be Auto Tuning by now.

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  51. well, i'm not sure if anyone has said this...but Mary Mary uses AutoTune some in their song "The God in Me."

    http://www.imeem.com/marymarymusic/music/fTkhCozE/mary-mary-feat-kierra-kiki-sheard-god-in-me/

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  52. Whoo to the hoo! I say BRING IT ON! Just exchange "shawty" with "Jesus!" and you're already going in the right direction. We just did a song for our kids and added a little T-Pain flava. I just hope Jay Z is wrong.

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  54. oops. Repost due to a typo.

    T Payne levels of autotuner would be enough to make me want to plug my ears up forever; however, the electro pop trend should definitely make it's way to Christian music. Nothing better for, say, a southern baptist like me than music that will make me want to get up and dance.

    Plus I want a christian musician to find the Jesus equivalent of "disco stick."

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  55. We already used it, playing a mash-up of Here is Our King and Marvelous Light in the form of Angels and Airwaves "True Love", we sang "Majesty" in auto-tune. www.thirdformat.com... we're where it's at!

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  56. Didn't Cher start this whole AutoTune thang?

    The Vimeo video is HILARIOUS! Thanks for sharing the link, Tom.

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  57. If you listen to WAY-FM's Mornings with Brant for Club Awesome some Friday mornings, you'll hear it.

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  58. as i was reading, i was preparing to comment that i think DCB will probably bring it back as a joke...and then it'll catch on...but you beat me to the punch.

    great post, even funnier youtube links...

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  59. I have to say at first...this wasnt one of my favourite ones, But similar to the secret toilet one that I told you about, it was a premonition of things to come, Lol.

    I work in a christian bookshop and decide to play the latest Steven Curtis Chapman in the shop and what do I find... Auto tuning on his song crazy :::) I had to laugh and tell all my collegues about this post...

    Also went to visit another church in my town. On the way, my friend sms's someone else to save us seats :) we get there and the 2 couples in front of us are massaging each other ;)

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  60. What's sad is that it really is true that Christian bands usually scoop up the secular bands sloppy seconds. Not too much original sounding music going on in CCM, I'm afraid.

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  61. wow, i was ACTUALLY thinking about this in church last sunday, as i endured the two chord changes employed by our guitarists (note the plural: it's essential that all contemporary churches have at least 5 on stage at any given moment). As we crooned our way through "How Great is our God" for the thousandth time, I wondered how long it would take us to catch up to modern "music" such as rap and autotune. and then presto! you write about it here. win.

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  62. Hmm, I too was going to mention FF5, but I guess they've already been called out a few times on it. Not my cup of tea, to be quite honest.

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  63. eleventyseven and family force 5 have used the autotune, but I think most people are sick of it. bands like brokeNcyde and the millionairres are so terrible that they are ruining autotune for everyone (which should have never been more than a cheap trick for garage band users).

    Christian musicians have come a long way and have some of the most creative bands around, like underoath, anberlin, emery, paramore, flyleaf etc that can play along with their secular cohorts. shoot, underoath pretty much defined metalcore as almost everyone in the genre rips them off.

    sure, there are still labels that go for "this sounds like this" or "if you like Green Day, you'll be sure to love...", but Christians aren't as big on rip offs these days.

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  64. Autotune is so old. A lot of times you won't HEAR autotuning, unless it's been made to be heard (as with electro-pop sounding stuff like cher and britney spears)

    There are very few albums produced without it anymore, and when they are it's so much work that it is almost always specifically stated.

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  65. Yeah, everybody who's recorded in a professional Nashville-esqe studio in the past 20 years has used it. You usually can't hear it, but it's on EVERY album you've heard in the last decade. Seriously. All of them. Most producers are good enough with it to let a few bad notes through so that you can't tell it's being used, but it is always in use. If you tweak the parameters enough, you get the course robot-like sound of Cher's song from years ago, which sparked all the newer stuff you're talking about.

    I'm sure you're correct about CCM using it next. Why is it that we as Christians so enjoy copying outdated junk?

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  66. The song Shackles by Mary Mary employs AutoTune on at least one of the verses. That song's been out for a while. Christian music is always trying to catch up to the pop mainstream sad to say.

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  68. @Joseph Cotten
    Re: "Why is it that we as Christians so enjoy copying outdated junk?"

    Eek! Don't say that, Joseph! I'm hearing the answers the atheists might give already! (Misguided though they are.)

    Humourous post, as always, Jon. Thank you. :-)

    P.S. Only deleted original comment as I had a typo that changed the meaning. :-)

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  69. i'm still waiting for originality to infect christian music


    good post!

    =]

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  70. Not sure its the same thing, but I remember Petra doing a "Jesus Loves You" thing back in the early 80's. Coolest thing ever back then.

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  71. let's autotune awesome god and some michael w smith songs.

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  72. I think "Via Dolorosa" would be the new hotness.

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  73. Viktory, Mark J, Washington Projects, and tons of others are using AutoTune now. Just browse around dasouth.com and you'll see every other artist using it.

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  74. There you go, christian rock with autotune all over. She's french though.

    Notice also the abuse of compression in the vocals.

    http://www.youtube.com/watch?v=zNfy5fut1Aw

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  75. Also Vimeo guys are using vocoder, not autotune, and Zao are (were?) a christian band.

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  76. Here's some autotune silliness on a hymn remix I did earlier this year. My goal? Remix an old hymn in the most unorthodox way (to me) possible. Use something I would never ever use. Enter the overuse of autotune. Wheeeee!

    Nothing But The Blood Remix

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  77. I've worked in the studio on Christian and secular music for many years. As Anonymous mentioned, Auto-tune is standard in the production toolbox. As for usage, there are two camps: abuse it and make it an effect (Cher) or try to retain as much of the character of the original as possible. I typically fall to the far end of the latter group.

    For lead vocals, I put down what we call a "base-coat" with a gentle processing engaged. After that, if there are still any problematic notes, I go in for surgery with heavier settings, typically on specific notes or words. Sometimes, for the sake of retaining the character of the singer, I may even selectively bypass the effect.

    Like Paul warns in 1 Corinthians 6:12 - "“All things are lawful for me,” but not all things are helpful. “All things are lawful for me,” but I will not be enslaved by anything."'

    IMHO, the more the user hits the auto-tune without discretion, the more noticeable and artificial the effect, almost making voices sound "glassy."

    How to identify if it's in use on your favorite CCM tune? - "If it sounds weird, it is weird and they probably used it."

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  78. Your post is frighteningly accurate.

    Just today, our own Wally, of 88.7 WAY-FM's Total Axxess in Nashville, welcomed tobyMac on his show.

    toby brought with him three new songs to debut, the first of which was a ballad.

    I don't remember the name of the song now, but I distinctly remember the AutoTune.

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  79. Yes, I believe Rebecca St. James busted out the "Auto Tune" years ago.

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  80. You are late. It's already been done by Christian music. Mary Mary's "God In Me" is produced by T-Pain and uses autotune. There is a lot of talk about the song good and bad because of the secular use of autotune and the music. Personally, I love the song and think it has a great message!

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  81. I don't know if anyone said this already, but members of the David Crowder band actually did use auto tune in a video spoof called B-Wack be Creepin'. Look it up on youtube.

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  82. unfortunatley AutoTune has been around in Nashville for many a year.. CCM has it on the normal [but not the vocoder extreme] by default with their ProTools rigs.. oh for the warmth of tape..

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  83. Its amazing how this post is still receiving comments, I think the christian musicians should join the talk....

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